Eyelash mascara with serum for the day + eyelash growth serum for the night
Discover a complete eyelash care routine – the SO BEAUTY Day & Night set, which combines decorative cosmetics with active eyelash care. During the day, eyelashes look longer, thicker, and more expressive, while at night they are nourished, strengthened, and cared for, so that over time they become healthier and fuller.
It is a simple beauty ritual:
Delivery time: within 2 business days
SO BEAUTY Growth Serum Mascara
A serum-enriched mascara that helps create a longer, thicker, and more expressive eyelash effect.
The innovative formula contains polymers that envelop each lash with a light coating, creating a lifted, longer, and more defined eyelash appearance. The mascara is enriched with lash-caring ingredients that help moisturize and strengthen them during daily use. The adjustable brush allows you to adapt its curve to your eye shape to evenly coat even the smallest lashes.
SO BEAUTY Eyelash Growth Serum
A modern eyelash care serum with peptides, biotin, and plant extracts that helps create favorable conditions for natural eyelash growth.
Active ingredients help nourish eyelash follicles, strengthen eyelashes, and maintain their elasticity, making them visually thicker and healthier. With regular use, eyelashes become stronger, fuller, and more expressive.
✓ Eyelash care 24 hours a day
✓ During the day – expressive eyelash effect
✓ At night – intensive eyelash care
✓ Helps eyelashes look longer, thicker, and healthier
✓ The perfect set for a complete eyelash routine
During the day:
Apply SO BEAUTY Growth Serum Mascara to clean eyelashes. Start at the roots of the lashes and guide the brush upwards to lift and separate the lashes. To achieve a more expressive effect, apply multiple coats.
At night:
After removing makeup, apply the SO BEAUTY eyelash growth serum in a thin layer along the upper lash line. Let the serum dry for 1–2 minutes.
No, one application in the evening is enough. Using it more frequently will not speed up the results.
Panax Ginseng Extract – Improves blood circulation at the lash roots, allowing follicles to receive more nutrients so lashes look thicker and healthier.
Swertia Japonica Extract – Rich in antioxidants; protects hair follicles and helps create a favorable environment for lash growth.
Pumpkin Seed Extract – Contains a complex of zinc and fatty acids that nourishes and strengthens lash follicles.
Acorus Calamus Root Extract – Traditionally used to soothe the skin and improve the microclimate of the skin (and eyelids), creating better conditions for strong, healthy lashes.
Serenoa Serrulata (Saw Palmetto) Fruit Extract – Known for its ability to reduce the effects of DHT, which can help minimize lash shedding.
Panthenol (Provitamin B5) – Deeply moisturizes, adds elasticity and shine, and protects against breakage.
Sodium Hyaluronate – Provides intensive hydration and helps lashes retain their elasticity.
Biotin (Vitamin B7) – Supports keratin production and helps strengthen the lash structure.
Biotinoyl Tripeptide-1 – A peptide complex that strengthens lash follicles and can promote a longer growth phase.
Myristoyl Pentapeptide-17 – Activates the function of lash roots, promoting a fuller and longer appearance.
Oligopeptide-10 – A peptide with antioxidant properties that protects lash roots and helps maintain healthy growth.
Tocopherol (Vitamin E) – A powerful antioxidant that protects cells from free radical damage and helps maintain lash elasticity.
The most beautiful eyelashes are healthy eyelashes.
That is why our products combine decorative cosmetics with caring ingredients, so that eyelashes not only look beautiful but also become stronger and healthier.
Peptides, biotin, and botanical extracts create a favorable environment for natural lash growth, while simultaneously moisturizing and protecting against breakage.
Dermatologically tested. Suitable for sensitive skin, contact lens wearers, and even while having eyelash extensions.
Just a few seconds a day to give your lashes extra strength in your daily beauty routine.
Vegan and cruelty-free. Paraben-free.
Activates lash roots, promoting a fuller and longer appearance.
Improves blood circulation at the lash roots, ensuring follicles receive more nutrients for thicker and healthier-looking lashes.
Peptide complex that strengthens lash follicles and can promote a longer growth phase.
Supports keratin production and helps strengthen the lash structure.
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SObeauty
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Oil-free, safe to use with eyelash extensions
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Hormone-free
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Vegan and cruelty-free
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Visible results in 3-4 weeks
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Premium quality at an affordable price
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The set includes the SO BEAUTY eyelash growth serum, eyebrow growth serum, and serum-enriched mascara. This combination helps care for eyelashes and eyebrows while creating a beautiful eyelash effect for everyday wear.
Yes. The formula is dermatologically tested and is also suitable for sensitive skin and contact lens wearers.
The serum formulas contain peptides, biotin, and plant extracts that help moisturize, nourish, and strengthen hair follicles, creating favorable conditions for a healthy appearance of eyelashes and eyebrows.
During the day: Apply mascara to clean eyelashes.
In the evening: Apply eyelash serum along the lash line.
For eyebrows: Apply eyebrow serum to clean eyebrows, especially in areas where hairs are sparser.
The first changes are usually noticed after 4–6 weeks, but a more pronounced effect may appear after 8–12 weeks of regularly using the products.
Yes, all ingredients are plant-based, and the product is not tested on animals.
No. SO BEAUTY serums are formulated without hormones and without prostaglandin derivatives.
Yes. The serum is used in the evening on clean skin, and in the morning you can use any cosmetics, including mascara.
Yes. The formula is dermatologically tested and is also suitable for sensitive skin and contact lens wearers.
During the day: Apply mascara to clean eyelashes.
In the evening: Apply eyelash serum along the lash line.
For eyebrows: Apply eyebrow serum to clean eyebrows, especially in areas where hairs are sparser.
Yes, all ingredients are plant-based, and the product is not tested on animals.
Yes. The serum is used in the evening on clean skin, and in the morning you can use any cosmetics, including mascara.
