Discover the SO BEAUTY full beauty routine that combines three products in one set to help highlight your natural look.
The set combines:
It is a simple and effective ritual that helps eyelashes and eyebrows look stronger, fuller, and healthier.
Delivery time: within 2 business days
✓ Full eyelash and eyebrow care routine
✓ Decorative cosmetics + active care in one set
✓ During the day – an expressive look
✓ At night – intensive care
✓ Helps eyelashes and eyebrows look fuller and healthier
A serum-enriched mascara that helps create a longer, thicker, and more expressive eyelash effect. The polymer formula envelops each lash with a light coating, giving a lifted, defined, and fuller lash look. The adjustable brush allows you to adapt its curve to your eye shape to easily coat even the smallest lashes.
✓ Serum-enriched formula
✓ Adjustable brush for precise application
✓ Does not smudge or flake
✓ Easily removable with warm water
A modern formula with peptides, biotin, and plant extracts that helps care for and strengthen eyelashes. Active ingredients help moisturize and nourish eyelash follicles, creating favorable conditions for natural eyelash growth. With regular use, eyelashes can become stronger, thicker, and healthier.
✓ Peptides and vitamins for eyelash care
✓ Also suitable for sensitive skin
✓ Vegan and not tested on animals
✓ Hormone-free
A caring serum that helps eyebrows look thicker, fuller, and more groomed. The formula with peptides and plant extracts helps nourish eyebrow hairs, moisturizes the skin, and promotes a healthy eyebrow appearance.
✓ Helps care for and strengthen eyebrow hairs
✓ Suitable for sparser or uneven eyebrows
✓ Gentle formula for daily use
✓ Vegan and not tested on animals
During the day: Apply SO BEAUTY Growth Serum Mascara to clean eyelashes to create an expressive eyelash effect.
In the evening: Apply the eyelash growth serum along the upper lash line.
For eyebrows: Apply the eyebrow serum to clean eyebrows, especially in areas where hairs are sparser.
Peptides, biotin, and botanical extracts create a favorable environment for natural lash growth, while simultaneously moisturizing and protecting against breakage.
Dermatologically tested. Suitable for sensitive skin, contact lens wearers, and even while having eyelash extensions.
Just a few seconds a day to give your lashes extra strength in your daily beauty routine.
Vegan and cruelty-free. Paraben-free.
Activates lash roots, promoting a fuller and longer appearance.
Improves blood circulation at the lash roots, ensuring follicles receive more nutrients for thicker and healthier-looking lashes.
Peptide complex that strengthens lash follicles and can promote a longer growth phase.
Supports keratin production and helps strengthen the lash structure.
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SObeauty
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Decorative cosmetics + active care in one set
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Hormone-free
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Vegan and cruelty-free
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Visible results in 3-4 weeks
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Premium quality at an affordable price
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The set includes three products for a complete eyelash and eyebrow routine: an eyelash growth serum, an eyebrow growth serum, and a serum-enriched mascara for a daily eyelash effect.
No. SO BEAUTY serums are formulated without hormones and without prostaglandin derivatives.
The set is designed as a full routine – during the day, the mascara helps create an expressive eyelash effect, while the eyelash and eyebrow serums at night help care for and strengthen the hairs so that over time they look healthier and fuller.
Yes. The formulas are dermatologically tested and are also suitable for sensitive skin and contact lens wearers.
During the day – apply mascara to clean eyelashes.
In the evening – apply the eyelash serum along the upper lash line.
For eyebrows – apply the eyebrow serum to clean eyebrows, especially in areas where hairs are sparser.
Yes. SO BEAUTY products are vegan and are not tested on animals.
The first changes are usually noticed after 4–6 weeks, but a more pronounced effect may appear after 8–12 weeks of regularly using the products.
Yes. The serums are also suitable after eyebrow lamination, tinting, or other care procedures to help maintain the healthy appearance of the hairs.
No. SO BEAUTY serums are formulated without hormones and without prostaglandin derivatives.
Yes. The formulas are dermatologically tested and are also suitable for sensitive skin and contact lens wearers.
Yes. SO BEAUTY products are vegan and are not tested on animals.
Yes. The serums are also suitable after eyebrow lamination, tinting, or other care procedures to help maintain the healthy appearance of the hairs.
