Serum Mascara

SO BEAUTY Growth Serum Mascara is a mascara designed to promote eyelash thickness, darkness, curl, and growth. The mascara features a flexible, pliable brush that helps to evenly coat every lash and create an expressive, fuller lash effect. The formula contains special polymers that envelop each lash with a light coating, creating a longer, more defined, and lifted lash effect. The mascara is enriched with an eyelash growth serum that helps nourish and strengthen lashes during daily use.

Experience innovation — a fully adjustable mascara wand tailored to your eye shape and lash line. Unlike classic mascaras, this formula doesn't flake or smudge, but can be easily removed in the evening with warm water – without rubbing and without makeup remover

Hormone-free
Does not smudge or flake
Dermatologically tested
Easily removable with warm water

Delivery time: within 2 business days

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Does this mascara help for eyelashes? +

he formula is enriched with peptides, hyaluronic acid, and plant extracts that help care for and strengthen lashes with every application.

How is this mascara different from a regular mascara? +

It is a serum-enriched formula that not only adds volume and length to lashes but also helps care for them and keep them healthy.

Is the mascara suitable for sensitive eyes? +

Yes. The formula is dermatologically tested and gentle, therefore it is also suitable for sensitive eyes and contact lens wearers.

How to remove this mascara? +

The mascara can be easily removed with warm water. The formula gently slides off the lashes without causing friction and without leaving black marks under the eyes.

Key active ingredients +

Panax Ginseng Extract – Improves blood circulation at the lash roots, allowing follicles to receive more nutrients so lashes look thicker and healthier.

Swertia Japonica Extract – Rich in antioxidants; protects hair follicles and helps create a favorable environment for lash growth.

Pumpkin Seed Extract – Contains a complex of zinc and fatty acids that nourishes and strengthens lash follicles.

Acorus Calamus Root Extract – Traditionally used to soothe the skin and improve the microclimate of the skin (and eyelids), creating better conditions for strong, healthy lashes.

Serenoa Serrulata (Saw Palmetto) Fruit Extract – Known for its ability to reduce the effects of DHT, which can help minimize lash shedding.

Panthenol (Provitamin B5) – Deeply moisturizes, adds elasticity and shine, and protects against breakage.

Sodium Hyaluronate – Provides intensive hydration and helps lashes retain their elasticity.

Biotin (Vitamin B7) – Supports keratin production and helps strengthen the lash structure.

Biotinoyl Tripeptide-1 – A peptide complex that strengthens lash follicles and can promote a longer growth phase.

Myristoyl Pentapeptide-17 – Activates the function of lash roots, promoting a fuller and longer appearance.

Oligopeptide-10 – A peptide with antioxidant properties that protects lash roots and helps maintain healthy growth.

Tocopherol (Vitamin E) – A powerful antioxidant that protects cells from free radical damage and helps maintain lash elasticity.

A difference you can see!

Beauty that cares for your lashes

A difference you can see!

Beauty that cares for your lashes

Visible difference right after the first uses

Say goodbye to unexpressive lashes – the formula helps create a thicker, longer, and more defined lash look.

Lasting but easily removable formula

The water-resistant polymer formula envelops each lash with a light coating, making them longer, more defined, and visually lifted.

Gentle and safe for eyes

Dermatologically tested formula, also suitable for sensitive eyes and contact lens wearers.

Responsibly created product

Vegan formula, not tested on animals, and hormone-free.

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Key Active Ingredients

Myristoyl Pentapeptide-17

Myristoyl Pentapeptide-17

Activates lash roots, promoting a fuller and longer appearance.

Pannax Ginseng Extract

Pannax Ginseng Extract

Improves blood circulation at the lash roots, ensuring follicles receive more nutrients for thicker and healthier-looking lashes.

Biotinoyl Tripeptide -1

Biotinoyl Tripeptide -1

Peptide complex that strengthens lash follicles and can promote a longer growth phase.

Vitamin B7

Vitamin B7

Supports keratin production and helps strengthen the lash structure.

Why chooseSObeauty?

Why chooseSObeauty?

SObeauty
This product
Other manufacturers
Serum-enriched formula for lash care
Adjustable brush for perfect lift and curl
Vegan and cruelty-free
Long-lasting formula that doesn't smudge
Premium quality at an affordable price

Frequently Asked Questions

this mascara help care for eyelashes? +

Yes. The formula is enriched with peptides, hyaluronic acid, and plant extracts that help care for and strengthen lashes with every application.

How to correctly apply this mascara? +

Start at the lash roots and guide the brush upwards with light zigzag motions. To achieve a more pronounced effect, apply several coats, allowing each coat to dry before the next

How is this mascara different from a regular mascara? +

It is a serum-enriched formula that not only adds volume and length to lashes but also helps care for them and keep them healthy.

Can the brush be adjusted? +

Yes. The innovative brush is adjustable – with a slight turn, you can adapt its curve to more easily lift and coat every lash.

Is the mascara suitable for sensitive eyes? +

Yes. The formula is dermatologically tested and gentle, therefore it is also suitable for sensitive eyes and contact lens wearers.

Is the product vegan and cruelty-free? +

Yes, all ingredients are plant-based, and the product is not tested on animals.

Is the mascara water-resistant? +

The formula is water-resistant and long-lasting; it does not smudge and maintains lash expressiveness all day long.

How to remove this mascara? +

The mascara can be easily removed with warm water. The formula gently slides off the lashes without causing friction and without leaving black marks under the eyes

How to correctly apply this mascara? +

Start at the lash roots and guide the brush upwards with light zigzag motions. To achieve a more pronounced effect, apply several coats, allowing each coat to dry before the next

Can the brush be adjusted? +

Yes. The innovative brush is adjustable – with a slight turn, you can adapt its curve to more easily lift and coat every lash.

Is the product vegan and cruelty-free? +

Yes, all ingredients are plant-based, and the product is not tested on animals.

How to remove this mascara? +

The mascara can be easily removed with warm water. The formula gently slides off the lashes without causing friction and without leaving black marks under the eyes

Serum Mascara
Excellent 4.8 | 1319 reviews

Serum Mascara

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